The third part of digital officer Charlotte Brewer’s series on content sprinting.
This post was actually writtena while ago. We planned to release it as part of our series on ‘Content Sprinting’. Then lockdown started.Hitting the publish button fell down the list of priorities. Despite lockdown, and despite everyone working from home and all the challenges that has brought, we’re actually still working in exactly the same way. We’re still sprinting. We’re still doing everything we did before. Everything in this blog post remains accurate. The only difference is that all our meetings and our conversations are via Skype. (more…)
When colleagues from across the University come to us for help with their website, the first thing we ask them is: what’s your problem?
That sounds a bit rude and abrupt. Let me explain.
In any digital project or product this is the single most important question that needs answering. If there’s no problem to solve then there’s no work needed.
What do we mean by problem? What we don’t mean is that your website looks ugly, that it doesn’t look good on a mobile device, it doesn’t have the right tone, or that it’s not structured in a way that mirrors your team’s structure.
These aren’t problems, they’re solutions looking for a problem. (more…)
UX manager Miles Taylor on the benefits UX writing can bring to the usability of forms, instructions and error messages.
Major upgrades are afoot to a raft of University systems that support student recruitment and the students themselves once they arrive here.
At the coal (inter)face of each are forms that facilitate tasks and activities students need to complete. Things like booking on an open day, uploading documents to support their application, providing their accommodation preferences or accessing support.
Improving our forms’ usability
Typically, the Digital Communications team has been brought in right at the end of the development process to ‘sign-off’ on accessibility. But we’ve noticed so many more issues with the way we display form than just poor accessibility. (More about our accessibility testing in another post.)
While internal stakeholders have been consulted, users haven’t always had much of a look-in. Research hasn’t always been conducted or designs tested, beyond the purely aesthetic. As a result, several of these forms have been overly long, complex and confusing to complete.
We’ve been working with project teams on each of these systems to offer advice and guidance on form design best practice to improve layout and flow.
And we’ve introduced them to the importance of UX writing to improve the clarity, consistency and usefulness of their forms’ instructions, labels, buttons and error messages.
In preparation, I put a workshop together for our Content Team. Here’s the guidance I stole synthesised from several excellent blog posts on the subject. (more…)
Once the sprint planning meeting is over, we get stuck into the list of tasks.
Each task is a specific, distinct thing that we need to do to complete the goal of the sprint. For our students’ Top Tasks sprint, these included:
Draft a template invitation email
Contact an International Officer to get list of international students
Email these students an invitation to a focus group
Contact the Mature Student Adviser to get list of mature students
Email these students an invitation to a focus group
Collate a list of URLs across the website that answers students’ FAQs (spoiler: there is a lot of duplication)
Once we finish one task, we move onto the next task. Some of these are small enough for one of us to easily complete it. Others are bigger and need us all to work on it at once. Some tasks are straightforward, while some become blocked. This is where daily stand-ups come in.
Senior digital product manager John Bourne looks at some of the problems in how we showcase our courses to prospective students.
At Bristol we spend a lot of time and effort gathering and publishing information about our courses. Most of this is done centrally through ouronline prospectus, but this information also appears in a variety of other places.
Duplicated content across our site causes maintenance problems for staff.More importantly it means prospective students don’t really know where to find the most useful information to meet their needs.
It’s not only software that benefits from being delivered in sprints. Digital officer Charlotte Brewer discusses the practicalities of “content sprinting”.
Sprinting – an act or short spell of running at full speed. That’s the traditional definition. Since the times of the Ancient Greeks, the sprint has been seen as the pinnacle of the athletic world. And in the last decade or so, it’s also become popular in the world of work.
Software teams have been taking up ‘Agile’ practices that quickly deliver lots of small but functional improvements. Sprinting is fundamental to this. Like the sporting version, sprinting involves a lot of effort over a short space of time.
In the Digital Comms team, we’ve started to adopt this approach in the way we deliver new content. Our newly–formed content team has now completed five sprints since we started this new way of working in October.(more…)
Deputy head of digital comms Alex Pardoe on how our newly-formed content team has transformed the way we deliver content.
This post is about the new way of working for the Digital Officers. Where previously we assigned project work to individual staff members through the project framework, now we’re assigning projects to the newly-formed “content team” and they’re using a modified version of Agile Scrum to get them not just done, but done-done.
Digital officer Geraint Northam attended a couple of conferences over the summer where conversational content was discussed. For him, it’s a fascinating area with potentially huge implications for the type of content we’ll be creating in the future, particularly within the higher education sector.
Conversational content tries to mimic the natural way humans talk to each other, to help solve various tasks. You may have come across this type of content when using text ‘chatbots’ – artificial intelligence software.
Conversational content is very different to the more traditional content (text, images, video) that we’re used to working with.
We introduced a new project management framework and governance function a year ago. It’s transformed our ability to respond effectively and flexibly to priority business needs. In the first of two posts, deputy head of digital comms Alex Pardoe explains how.
Where we were
When I started in this role in early in 2017, the team was really struggling to cope with the competing demands from across the University. These sort of things:
Work requests could arrive from anywhere: email, phone calls, Yammer comments, meeting minutes, post-it notes on desks, chats in kitchen area, chats in the pub etc.
Objectives undefined/entirely absent – why are we going to do this work?
Scope of work undefined – what are we going to do, when do we know we’ve done it… and do they agree?