The rise of conversational content and how it will affect content creators

Digital officer Geraint Northam attended a couple of conferences over the summer where conversational content was discussed. For him, it’s a fascinating area with potentially huge implications for the type of content we’ll be creating in the future, particularly within the higher education sector. 

Conversational content tries to mimic the natural way humans talk to each other, to help solve various tasks. You may have come across this type of content when using text ‘chatbots’ – artificial intelligence software.  

Conversational content is very different to the more traditional content (text, images, video) that we’re used to working with. 

(more…)

A more meaningful use of analytics

Web analytics are powerful tools. But, say Digital officer Geraint Northam and UX officer Becca Edmeads, you’ve got to know how to use them. 

Most of us use analytics unquestioningly. We don’t stop to think how accurate they might be, let alone what they might actually mean.

It’s important to recognise that analytics don’t give the full picture – they’re an indication of patterns of behaviour or trends. We need to educate ourselves on why the data might not be entirely accurate. (more…)