Keeping it real – optimising ‘social proof’ in postgraduate recruitment

A great indicator that you’ve designed a delightful user experience is having happy customers advocate for you, speaking positively about your products to family, friends, and – if you’re lucky enough to make an influencer happy – their online followers.

This is an example of ‘social proof’, and in this post our UX Designer Nabila Hisbaron talks us through our use of social proof to support postgraduate student recruitment.

In a recent user research sprint, we learned just how important social proofing can be for potential postgraduate applicants.

Continue reading: Keeping it real – optimising ‘social proof’ in postgraduate recruitment

We’re hiring! UX Consultant

Applications for this post have now closed.

We’re looking for an agency or freelance contractor to help us design user-centred products and services at the University.

    • Contract details: 4 month contract, November 22 – February 23 
    • Location: Hybrid working – homebased, with days in our city centre office every Wednesday and Thursday 
    • Work pattern: The role is on a full-time basis, though hours can be flexible. 
    • Reporting to: Senior Digital Product Manager  

Continue reading: We’re hiring! UX Consultant