Senior digital product manager John Bourne looks at some of the problems in how we showcase our courses to prospective students.
At Bristol we spend a lot of time and effort gathering and publishing information about our courses. Most of this is done centrally through our online prospectus, but this information also appears in a variety of other places.
Duplicated content across our site causes maintenance problems for staff. More importantly it means prospective students don’t really know where to find the most useful information to meet their needs.
Launching the University’s first intranet has thrown up some interesting challenges, says Intranet manager Steve Wright.
Two weeks ago, we released a beta version of a new intranet for staff and postgraduate researchers. We’ve designed with mobile devices in mind, applied content design best practice, and met accessibility standards.
So far, so commonplace you might say. But it’s been an unusual project for quite a few reasons.
First, it’s totally new. Surprisingly (and it was a big surprise to me when I started here in July 2018), the University hasn’t had a global intranet before. Internal-facing content and information has historically been stored at the local level: on faculty, school or division sites. (more…)
Let’s start with a quote:
“Most web teams I’ve met are being nibbled to death by tiny tasks. They don’t have time to focus on what really matters – the top tasks* – because the org is so vanity-prone, inward-looking and organisation-centric.” Gerry McGovern – Transform: A rebel’s guide for digital transformation, Pg158
I’ll wager most higher education digital teams can relate to this. We’re no different at Bristol. This is exactly the challenge we face. There are so many demands on our time it’s very hard to make the time and space to focus on the important things. But when us digital folk try to kick back, we’re told that each project is utterly crucial, has an unmissable deadline, and has some seriously senior backing.
Many of us will secretly face-palm when we get these responses, but it’s a natural way to think and act. We should be more surprised if our colleagues didn’t respond this way. But the fact remains – we are all too often stymied by ourselves.
So how to change things? How to help refocus our efforts onto what really matters to our users/audience/students? (more…)
Digital never stays still. Consultant web developer Rich Higgins looks at how we’ve been prototyping to ensure we don’t get left behind.
There’s a lot of content to publish at a university. Course information, research stories, news, events… the list goes on. On top of that, media consumption and audiences are increasingly varied and global. Digital is more important than ever, but what do we mean by digital?
“Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.”
Tom Loosemore’s oft-quoted definition suggests more than just reading from a computer screen instead of a printed article. It suggests we need to raise our game to meet the ever-evolving user needs of our time. And at Bristol we’ve been looking at doing precisely this. (more…)
In my last post, I covered the initial reasons for redeveloping the homepage and the discovery work we did. Have a read.
Now I’ll look at how we started to make our initial content decisions, the design phase, and where we’ve reached now with the project.
Analysing our research
As I wrote in the last post, our user experience (UX) team gathered a large amount of data from various user and stakeholder research exercises. It was now time to look through that data to see how it would inform the content of the new homepage.
To do this we ran a research-synthesis workshop, with a ton of post-it notes! Post-its are very common in UX exercises. They help you record, group and order any insights you can extract from your data and provide clear themes for you to work with. Which, as you can see from the photos, is exactly what we did. (more…)
Earlier this year it was decided the University’s homepage needed some modernisation. It’d been a good four or five years since we’d given it a thorough review. In that time there have been huge changes in technology, in the University’s strategic goals and (most importantly) in the way our audiences interact with our website.
Another change that has been developing during this time is the way that we in the University’s Digital Comms team approach web development projects. Things move fast in digital – and this applies to processes and project management every bit as much as it does as to technologies.
Over the last few years, we’ve been adopting aspects of agile product management and reporting into our work practices. As part of this, we’ve become way more reliant on using data to make decisions. We’re now using Google Analytics and user research far more than we used to.
This helps us to decide what areas of bristol.ac.uk we should focus on and how to improve the content in ways that measurably improve our audiences’ experience with the website (rather than ways that we think improve things). (more…)