Optimising the user experience of our Clearing pages

A-level results day is one of the most important days in the University calendar, and that applies to us in the digital team. One of the most important tasks for us is ensuring that any A-level students who enter clearing have all the information they need from our website to make a decision about whether (or not) they’d like to join us.

Deciding on which university you want to go to is a huge decision for anyone to make and the whole process means often these decisions have to be made in a hurry. To mitigate the stress, we have to make the user experience of our Clearing pages and systems as simple as we can.

Screengrab of homepage message saying Bristol is opening for clearing
Our homepage call to action

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Untangling our duplicate content

Senior digital product manager John Bourne looks at some of the problems in how we showcase our courses to prospective students 

At Bristol we spend a lot of time and effort gathering and publishing information about our courses. Most of this is done centrally through our online prospectus, but this information also appears in a variety of other places. 

The University of Bristol homepage with course finder

Duplicated content across our site causes maintenance problems for staff. More importantly it means prospective students don’t really know where to find the most useful information to meet their needs.

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