Digital Marketing Officer Rosie Morse explains the SEO work she undertook to support improvements to Bristol Dental School‘s section of our website.
This year, over a third of the traffic to the University of Bristol website came from search engines. And yet, organic search is often overlooked as a marketing channel.
In 2023, the Dental School webpages were reviewed and improved in line with the opening of its new school location. An external agency led on user research, the Digital Experience team did the content design, and I provided some SEO insights to support the project – with the goal of increasing organic search traffic to the Dental School webpages.