A great indicator that you’ve designed a delightful user experience is having happy customers advocate for you, speaking positively about your products to family, friends, and – if you’re lucky enough to make an influencer happy – their online followers.
This is an example of ‘social proof’, and in this post our UX Designer Nabila Hisbaron talks us through our use of social proof to support postgraduate student recruitment.
In a recent user research sprint, we learned just how important social proofing can be for potential postgraduate applicants.
Continue reading: Keeping it real – optimising ‘social proof’ in postgraduate recruitment
User testing is the cornerstone of every successful project. And, say digital officers Charlotte Brewer and Geraint Northam, it needn’t break the bank.
User testing tends to be thought of as a lot of work. Planning, finding volunteers, making sure they turn up, preparing and managing the session, reporting and summarising it afterwards – all take significant time and effort.
It’s worth it. As a digital team we want to find problems, solve them, and improve the user experience. This then allows the University to meet its business objectives.
But does it have to be so time-consuming? We’ve started to embrace ‘user testing on the cheap’ – quick, small tests done often. Continue reading: User testing on the cheap