User testing is the cornerstone of every successful project. And, say digital officers Charlotte Brewer and Geraint Northam, it needn’t break the bank.
User testing tends to be thought of as a lot of work. Planning, finding volunteers, making sure they turn up, preparing and managing the session, reporting and summarising it afterwards – all take significant time and effort.
It’s worth it. As a digital team we want to find problems, solve them, and improve the user experience. This then allows the University to meet its business objectives.
But does it have to be so time-consuming? We’ve started to embrace ‘user testing on the cheap’ – quick, small tests done often. (more…)