Love the problem

When colleagues from across the University come to us for help with their website, the first thing we ask them is: what’s your problem?

That sounds a bit rude and abrupt. Let me explain.

In any digital project or product this is the single most important question that needs answering. If there’s no problem to solve then there’s no work needed.

What do we mean by problem? What we don’t mean is that your website looks ugly, that it doesn’t look good on a mobile device, it doesn’t have the right tone, or that it’s not structured in a way that mirrors your team’s structure.

These aren’t problems, they’re solutions looking for a problem. (more…)