Digital officers Katie Manktelow and Hazel Jackson have pair written their top tips for pair writing.
As the saying goes, two heads are better than one. Pair writing is two (or more) people writing together. Introduced by agile software developers who were writing code, it’s now common practice in content design teams including our own. We use this approach to write copy for the website.
Any two people can pair write and produce better results than writing alone.
Ideally the pair is made up of one subject matter expert (who knows about the subject in depth) and one content designer (who specialises in writing for the web). Both people play an important role in writing valuable content.