Optimising the user experience of our Clearing pages

A-level results day is one of the most important days in the University calendar, and that applies to us in the digital team. One of the most important tasks for us is ensuring that any A-level students who enter clearing have all the information they need from our website to make a decision about whether (or not) they’d like to join us.

Deciding on which university you want to go to is a huge decision for anyone to make and the whole process means often these decisions have to be made in a hurry. To mitigate the stress, we have to make the user experience of our Clearing pages and systems as simple as we can.

Screengrab of homepage message saying Bristol is opening for clearing
Our homepage call to action

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